Channel Management Solutions to Challenges

In the IT industry, software publishing enterprises are the ideal market in need of channel services to boost sales revenues. Channel management solutions are necessary to facilitate the relationship between the software vendor and the channel partners. Channel managers are tasked with developing the partnership and streamlining the sales process by channels.

In channel management these tasks are essential:

• Handling relationships – There are generally three parties involved in channel sales: the vendor, reseller or partner and the customer. The margins, credit limits, product price list, terms, etc, must be set. Proper pricing is crucial. It must not be set too high or too low and neither should the margins that affect the final price consumers pay for. Aside from pricing issue, the products have to match the resellers. High value products for example need to be assigned to VARs or Value Added Resellers who have previous experience in selling these kinds of products.

Conflict management comes into play especially between partners. One of the most prevalent challengers in channel sales is too much competition. Sometimes even the vendor would pull the rug out from under a partner when it sees an opportunity to reap the profits for themselves. Stealing leads are frowned upon but not unheard of in the industry.

• Product management and order approval – When leads push through, then the vendor must have the capacity to deliver the product to the end users. Included in this task is the delivery of license key since the product is software applications. In international markets, like Asia or Europe, the prices on the software may differ to reflect the market. It is imperative that resellers be recruited from countries where the product is being sold because they would be more efficient in selling the product since they know the language and has presumably built their reputation locally.

• Payments processing – There must be standard operating procedure for generating invoices and handling payments. One of the biggest hurdles in channel sales is on time payments from customers. It is important to reconcile the accounts or else it is a loss for both the vendor and the partner.

• Report Generation – These are unavoidable tedious paper work for channel managers that consume valuable time. They are required however, so companies can gain valuable insight to how they are progressing as far as channel sales goes.

A Partner Relationship Management or PRM tool can provide solutions and help in with these tasks of channel management. PRM offer features that would make the job of channel management a lot easier:

• Set partner levels or tiers – Vendors with hundreds of different channel partners would be at a loss on how they can differentiate the low-performing resellers from the high-performing resellers. With a fully automated system, resellers’ performance are transparent and based on the information, resellers can be awarded silver, gold or platinum status.

• Training, support and marketing materials – With a comprehensive PRM channel management solution, partners will have a valuable resource for product information, and marketing materials to use in generating sales.

• Automated reports – Manual tallying of sales is eliminated because the report is automatically generated. Channel managers and resellers will be allowed to focus on a more important task which is selling.

• Channel management conflicts are averted because with features like lead registration, partners will avoid competition with each other for the same business.

How Have These Famous Health Channels Crafted Their Health Logo Designs?

Branding is important for TV channels. Their logo designs reflect the true essence of their business.

Let’s have a look how these famous TV channels have designed their health logo designs:

1. Food network:
This TV channel airs shows about food, cooking and healthy life style. It was launched in 1993 and is owned by Scripps Network and Tribune. During this time, their brand mark has seen quite a few alterations. Their initial emblem as crafted with green colored italic fonts with a circle behind the business name. This design was used from 1996 till 2002. Their current trademark is much more attractive and energetic. It consists of a red colored circle with the channel name inscribed in it. The text in the circle is white colored with italic effects that makes it imaginative and sophisticated. Overall, the design is chic and elegant.

2. BBC – Lifestyle:
This channel was first launched in 2007 in Singapore and is owned by BBC Worldwide. Although it replaced BBC Food, it still caters to the same audience and the programs aired here are related to food and fitness. Their monogram consists of the traditional BBC mark in black and white colors with the word ‘lifestyle’ crafted in thick and straight fonts under it. The text is created with fonts that are easily readable and slightly curvy that makes them sophisticated and comfortable. The use of black and white colors for the emblem makes it ageless and chic. The white background makes it clean and compact.

3. Care world:
This is Asia’s only satellite channel dedicated towards physical condition and wellness. Compared to other monograms, it is quite colorful and attractive. It consists of the business name written in straight and thick fonts over a blue background. There is an image of a square with four colors; green, red, blue and yellow that adds colors to the entire image. The entire image is encased in a rectangular shape that encourages trust and dependability amongst the viewers.

4. Discovery Fit & Health
Discovery Fit & Health channel is owned by Discovery Communications. This channel is a merger of Discovery Health Channel and FitTv. It was launched in 2011. Their cardinal health logo is written in white colored text on a bright orange background. The channel name is enclosed in a square shape with text of different sizes. Although this is a daughter channel of Discovery, there is hardly any resemblance to the parent channel. This emblem is a little funky and informal. The use of orange color makes it energetic and lively. Overall, this emblem is a perfect design to represent good physical condition and fitness.

In a nutshell, this shows that these monograms were crafted to reflect the true essence of the business.

Dish Network International Channels – Dish Network in Your Language

If you live in the United States and are looking for television programming in your native language, Dish Network International may be the perfect solution. Over 28 different languages and various programming packages make Dish Network the number one choice for international viewing.

Here’s just some of the Dish Network International Programming Packages:

The Ukrainian Package: This package offers Inter+ which delivers movies, sports, music, and children’s programming in both Ukrainian and Russian languages.

For native Russian speaking individuals, the Russian Mega Pack is a perfect solution. It provides an array of Russian-language programming including the most recent news coverage, documentaries, children’s programming, movies, and talk shows.

Dish Latino – Follow the link below for more information

Italian Language: PANORAMA ITALIANO. Included in this package: RAITALIA, Euro News, Video Italia, RAITALIA Radio, RAI News, and much more. Some examples of what you can receive through these channels are: Travel shows, sports such as live soccer, music, mini-series, entertainment programs, cuisines, fashion shows, religious programs and concerts, and more. You also get free installation and DVR Upgrade.

Greek Language: Dish offers up Greek Elite Pack. This package contains ERT World, ERA Sport, ERA-5, and NET 105.8. You’ll be receiving a wide variety of sports, movies, entertainment shows, children’s programming and more. You also get Free installation and a DVR upgrade.

Chinese: The Chinese Super Pack offers multiple channels through ETTV and are all broadcast in the Chinese language.

French: 3A TELESUD. This French language channel is intended for viewers of African and West Indies descent. You’ll receive 24 hours of documentaries, news, magazines, live concerts, music videos, and more.

Japanese: TV JAPAN offers up news, documentaries, movies, sports, children’s programming and many more NHK programs.

Arabic – The Arabic Elite Super Pack and Arabic Elite Pack delivers movies, sports, dramas, 24 hour live news coverage, Egyptian Soccer League, documentaries.

German: DEUSTCHE WELLE (DW-TV). This is a German and English language channel direct from Germany. This channel provides news, sports, business, arts, politics, and many entertaining shows.

Armenian – The 24 hour Armenia TV Channel delivers movies, historical and cultural programming, news, talk shows, children’s programming, Armenian Football League and other sports programming, and much more.

Filipino – ABC, NBN, Philippine Multimedia Systems Inc. (PMSI), CCI Asia Group, Viva Entertainment – The Mabuhay Channel delivers a variety of programs such as movies, documentaries, sports, travel shows, news, music, and much more.

These packages are only a small example of the Dish Network International Programming offered by Dish Network.