How Have These Famous Health Channels Crafted Their Health Logo Designs?

Branding is important for TV channels. Their logo designs reflect the true essence of their business.

Let’s have a look how these famous TV channels have designed their health logo designs:

1. Food network:
This TV channel airs shows about food, cooking and healthy life style. It was launched in 1993 and is owned by Scripps Network and Tribune. During this time, their brand mark has seen quite a few alterations. Their initial emblem as crafted with green colored italic fonts with a circle behind the business name. This design was used from 1996 till 2002. Their current trademark is much more attractive and energetic. It consists of a red colored circle with the channel name inscribed in it. The text in the circle is white colored with italic effects that makes it imaginative and sophisticated. Overall, the design is chic and elegant.

2. BBC – Lifestyle:
This channel was first launched in 2007 in Singapore and is owned by BBC Worldwide. Although it replaced BBC Food, it still caters to the same audience and the programs aired here are related to food and fitness. Their monogram consists of the traditional BBC mark in black and white colors with the word ‘lifestyle’ crafted in thick and straight fonts under it. The text is created with fonts that are easily readable and slightly curvy that makes them sophisticated and comfortable. The use of black and white colors for the emblem makes it ageless and chic. The white background makes it clean and compact.

3. Care world:
This is Asia’s only satellite channel dedicated towards physical condition and wellness. Compared to other monograms, it is quite colorful and attractive. It consists of the business name written in straight and thick fonts over a blue background. There is an image of a square with four colors; green, red, blue and yellow that adds colors to the entire image. The entire image is encased in a rectangular shape that encourages trust and dependability amongst the viewers.

4. Discovery Fit & Health
Discovery Fit & Health channel is owned by Discovery Communications. This channel is a merger of Discovery Health Channel and FitTv. It was launched in 2011. Their cardinal health logo is written in white colored text on a bright orange background. The channel name is enclosed in a square shape with text of different sizes. Although this is a daughter channel of Discovery, there is hardly any resemblance to the parent channel. This emblem is a little funky and informal. The use of orange color makes it energetic and lively. Overall, this emblem is a perfect design to represent good physical condition and fitness.

In a nutshell, this shows that these monograms were crafted to reflect the true essence of the business.

German Tsunami Mission in Asia – My Experience and Memories

I couldn’t imagine how a tremour underneath in the form of an earthquake by tectonic plate movements caused a massive disaster in the coastal areas of most of the Indian Ocean Rim countries.

Memories of the early morning travel from George Town, the capital of Penang Island of Malaysia to the Teluk Bahang, the northern coastal front of the island still come to mind with the different panoramas of the Strait of Malacca and the silently waving southern seas of Andaman-Nicobar Islands in the far distance.

Likewise the memories of my recent visit in association with a mission on disaster relief to the northern regions of Kilinochchi, Mullaitivu and Jaffna come to mind.

Dietmar Doring, Director of “Peace Village International”, a German national with his country’s young university students as volunteers, Jean Claude Ramige, a veteran German documentary filmmaker who visited and documented various issues ranging from the tribal’ cultures to the worst war atrocities around the world and a few relief work volunteers from some local television channels made up the rest of the group.

When we arrived in Kilinochchi, twilight was turning into complete darkness everywhere. A member of the Sea Tiger unit of the LTTE was all the way along with us by guiding us in the tsunami ravaged areas.

The LTTE member was telling us that they were discovering everyday the dead bodies of the tidal wave victims from a pond which was once a rain water catchment – source, but now a sea water overflowing area.

He said that the bodies were being burnt immediately after recovery and asked us to wait to witness that day’s excavation. The heavy devastation had not only shattered the coastal areas but also the planet earth itself by changing its orbital direction by the explosion it caused.

We had a chance to meet a Catholic priest who narrowly escaped from the tragedy near his totally perished church in coastal Mullaitivu. His visit to a nearby church that fateful day saved him and left a spiritual leader alive, who could lead the remaining few who have lost their kith and kin and almost everything.

The flood ravaged ruins of the houses were scattered everywhere and I managed to get onto a piece of debris to have a wider view of the area.

Now I could see the far corner of the village “Kallapadu”, a southern coastal hamlet of Mullaitivu which was totally devastated by the giant tidal waves.

My inner-eyes started to visualize in a distance spectrum gradually and now I could experience the tragedies of the coastal hamlets “Semmalai” and “Alampil”, which were almost sunk underneath, where a few years ago, during my tenure as an officer in CARE International in the war – torn periods of the northern region, I visited extensively and was amazed by the hospitality of those village folk, but now everything has perished.

Still I could hear those melodies of a cinema song which was aired over a radio while I was resting under the shade of a flock of densely grown coconut trees.

Oh! What an illusive world, now everything has changed and everything has disappeared. When I turned my attention from the solid ruined wreckage where I was standing towards the distant northern horizon, the devastation of the coastal villages Manarkadu, Nagarkovil and Chempianpattu were coming to mind.

All were destroyed leaving a few to witness to the horrific tidal waves to the forthcoming generations.

Our next destination, the Mulliavallai hospital which is located nearly fifteen kilometers away from Mullaitivu towards the jungle interior, is telling many stories of the events immediately after the tidal wave disaster.

The hospital, which was originally for maternity purposes has now turned to caring for the injured people from the tidal waves. It is struggling with a General Practitioner who is assisted by a retired medical practitioner and a junior medical officer from a different hospital, while their medical service requirement is to be provided by at least twenty medical officers when compared with a standard developed country which has a healthy medical history.

The German volunteers were busily unloading the medical equipment from one of the medium – sized lorries out of the six-vehicle convoy which was moving always together.

These volunteers who came to Sri Lanka as part of their student exchange program to complete their internship are from various universities in different fields in the streams of Economics, Business Administration, Sociology and so on. They were very active in their humanitarian task which they chose voluntarily.

The German TV personnel were busy documenting the experiences of those young European adventurers who were volunteering in Asia by risking their lives to the epidemics which are always associated with tragic devastation and other jungle borne diseases, dengue and the malaria. Friederike Wagner, a second year student of a leading German university was relating her experiences a couple of hours ago.

The satellite transmission of that documentary would reach millions of Germans in a few hours and certainly make them heroes and heroines in their motherland. While we were passing the bridge which links Mullaitivu to the mainland, speedily hurrying black – cranes from the sea to the land frightened me, making me wonder whether there were new tidal waves on their way.

A couple of hours earlier we were told when we were passing that bridge towards Mullaitivu, how the tidal waves washed away the vehicles and the passengers who passed-by.

Channel Management Solutions to Challenges

In the IT industry, software publishing enterprises are the ideal market in need of channel services to boost sales revenues. Channel management solutions are necessary to facilitate the relationship between the software vendor and the channel partners. Channel managers are tasked with developing the partnership and streamlining the sales process by channels.

In channel management these tasks are essential:

• Handling relationships – There are generally three parties involved in channel sales: the vendor, reseller or partner and the customer. The margins, credit limits, product price list, terms, etc, must be set. Proper pricing is crucial. It must not be set too high or too low and neither should the margins that affect the final price consumers pay for. Aside from pricing issue, the products have to match the resellers. High value products for example need to be assigned to VARs or Value Added Resellers who have previous experience in selling these kinds of products.

Conflict management comes into play especially between partners. One of the most prevalent challengers in channel sales is too much competition. Sometimes even the vendor would pull the rug out from under a partner when it sees an opportunity to reap the profits for themselves. Stealing leads are frowned upon but not unheard of in the industry.

• Product management and order approval – When leads push through, then the vendor must have the capacity to deliver the product to the end users. Included in this task is the delivery of license key since the product is software applications. In international markets, like Asia or Europe, the prices on the software may differ to reflect the market. It is imperative that resellers be recruited from countries where the product is being sold because they would be more efficient in selling the product since they know the language and has presumably built their reputation locally.

• Payments processing – There must be standard operating procedure for generating invoices and handling payments. One of the biggest hurdles in channel sales is on time payments from customers. It is important to reconcile the accounts or else it is a loss for both the vendor and the partner.

• Report Generation – These are unavoidable tedious paper work for channel managers that consume valuable time. They are required however, so companies can gain valuable insight to how they are progressing as far as channel sales goes.

A Partner Relationship Management or PRM tool can provide solutions and help in with these tasks of channel management. PRM offer features that would make the job of channel management a lot easier:

• Set partner levels or tiers – Vendors with hundreds of different channel partners would be at a loss on how they can differentiate the low-performing resellers from the high-performing resellers. With a fully automated system, resellers’ performance are transparent and based on the information, resellers can be awarded silver, gold or platinum status.

• Training, support and marketing materials – With a comprehensive PRM channel management solution, partners will have a valuable resource for product information, and marketing materials to use in generating sales.

• Automated reports – Manual tallying of sales is eliminated because the report is automatically generated. Channel managers and resellers will be allowed to focus on a more important task which is selling.

• Channel management conflicts are averted because with features like lead registration, partners will avoid competition with each other for the same business.