A Visit to Rebel – Held Area in Asia

We started our journey towards Kilinochchi and reached the Omanthai Military Check Point, the Northernmost Frontier of the Sri Lanka Army in the mainland and stopped for clearance.

Dr. Jayalath Jayawardene spoke to the Military Officials and we were cleared after a few procedures and set on our journey towards North. In a few minutes’ time by passing the No Man Zone, we reached the LTTE Check Point. I spoke to an LTTE member who questioned me about our mission. I explained our mission and introduced the German team and others there. I told we had already informed the Political wing of the LTTE about our mission.

They were highly concerned about our mission as we were about to visit the Mulaitivu region which is an LTTE stronghold. The German Television crew had come with satellite equipment for direct transmission of disaster immediately from the spot. We thought whether we would be facing any difficulties because of the security issues. But we had been cleared and were on our way to Kilinochchi.

While we were traveling we found both sides of the highway were a blend of dense forests and the paddy lands created a lot of excitement within me. Peacocks were everywhere, busily foraging in the paddy lands.

After two hours of our journey we reached Murukandy, a stopover for passengers where a small Hindu temple is found. It has become a tradition for passengers to stop there and worship the God, which was enshrined in that small temple especially if they were Hindus. Others too used to stop there as a pastime and buy a variety of foodstuff available there. We too stopped for a while but not very long, as we were already late according to our schedule to reach Kilinochchi. We had to arrange accommodation for more than twenty-five persons. I was highly worried as there were fifteen German nationals, and they would expect reasonable accommodation for the night. When we reached Kilinochchi it was early night.

We went to meet LTTE’s media spokesman who was coordinating our mission in the LTTE-controlled areas. He was startled at the number of people on our mission. He asked his subordinates to look around for places to accommodate us. Visiting NGO members and the media people had already occupied the available places. We were stalled for a couple of hours.

The German T.V. crew and the German Praktikum (Internship) students were in their vans for hours and it was sad to see their situation. Some of the youths who came with us from a local T.V. channel started to scold me, as I was the coordinator in those areas. But I had to pacify them saying after all it’s a relief mission, and we were prepared to bear the hardships.

Some how or other the LTTE’s Political Wing found accommodation and I had to take some of the German students to the lodgings, which had been arranged for them. My responsibility had been narrowed down. The German Television crew had also been assigned a place.

Some of the students were asking whether their rooms were equipped with mosquito nets. I had to find rooms with mosquito nets for them. But one room with nets, I had to reserve for a Sinhalese couple as promised. I had taken some extra care that they should not feel that they had been discriminated in a Tamil area. I had told the students I had to keep that room for the couple. All the students got rooms with mosquito nets in that complex except two students. Then I went to the LTTE’s Political Wing office to check what was happening there.

AGSEP’s Director Dietmar Doering said he would be staying where the female students and some of the AGSEP staff were staying for their safety and went with them. The young Sinhalese couple got a room at the LTTE’s Political Wing office. The incident might be as surprising as an Israelit couple taking night shelter at the office of the Palestinian rebels.

I returned to one of the lodgings, where the students were staying and got into the room, which had a mosquito net, which became available, as the couple had found room at the Political Wing. I was a little worried staying in my room because of my German friends. Would they have any misgivings about me? So, I knocked at their room doors, but got no response from them.

The exhausting day-long journey had overcome them with deep slumber.

Why Sports Marketing and Sponsorship Is Becoming Popular in Asia

Asia has no doubt now become a marketing playground for multinational brands and businesses to expand their niche beyond normal reach. Many companies have recognized that sports have an incredible potential to be turned into an influential and lucrative marketing tool for any brand’s growth and it certainly outshines traditional marketing efforts by reaching a mass which far outnumbers those of any other channels.

Brands are able to capture an unbridled passion with sports which it could not achieve through other platforms. A sports sponsorship can reach large numbers of people by bridging the divide between label and consumer, allowing people to engage with the sport or its star players on a more personal and emotional level. It is no longer an advertisement waiting to be skipped; it becomes the energy that ignites the sport. The brand will be seizing the prospect of lifetime loyalty with their consumers by investing in relationships rather than advertising which prove to be a more economical and cohesive approach to marketing.

For example, 192 million people tuned in to their television sets to watch Southeast Asia’s national football competition the 2010 AFF Suzuki Cup, and a total of 15 million people watched the two final leg games in record breaking numbers. The enormous viewership clutches the attention of millions of fans across the region, not to mention the sell-out crowd at the stadium, followers on social networking sites and many more viewers of its online broadcasts. A survey has shown that traditional above-the-line advertising at such level would cost significantly more while yielding smaller impressions and revenues.

Sponsorship opportunities will affect a company’s market segment by offering them the chance to develop awareness and devotion to the brand. The passion derived from the target market is what the brand relies on to achieve a positive sponsorship. By putting together their own brand values with that of the sport, companies are able to uphold its brand trust, effect buyers’ spending trends and better capitalize on customer relationship.

A compatible sponsorship will leave a strong impact on an audience and will likely rouse a surge in sales and profitability. Therefore, it isn’t all just about jumping on the bandwagon like everyone else but a careful selection process needs to take place beforehand to maximize the brand’s visibility and exposure in line with its core values and objectives. Sports marketing have revolutionized the way brands are being depicted to consumers. It pervades more advertising channels and cuts your costs, targets a broader and more focused group, and is definitely more effective than traditional marketing activities.

Cruising Asia is a True Delight

A cruise is a voyage of discovery, an experience of cultural extravaganza of various civilizations. Cruising can reveal the biggest continents with the lengthiest coastlines and the highest mountains of the world.

To explore the true majesty of our world and its magnificent past, to experience the agnanimity of its religions and its peoples, embark on a cruise [http://www.acruisetrip.com]. You will never ever forget the experience.

Of all the cruises that I have been on, I liked the Asia cruise because it takes you to Singapore and Hong Kong. It was definitely worth a look. The temples in Thailand , the temples of India, or the peaceful eyes of Buddha, redefine spiritual faith of the believers and non-believers. Native women display graceful dance forms of India , the Japanese tea ceremony and the Chinese theatre. All of these wonders have enormous cultural significance that are and integral part of the region’s tradition. It is a pleasure to be a spectator of such enormous cultural and traditional environment intermingles with every walk of life, so alike to each other yet so very regional in its own right.

The Asia cruise takes the traveler along the Malaysian, Vietnamese and the Thai seas. Splurge on pretty gifts from the fabulous shopping arcades of Singapore and Hong Kong . Take time to spoil yourself in Dubai. Be a part of a once in a lifetime shopping experience with discounts and promotional offers like you have never seen. Come to Bollywood, know what family entertainmentcan be found and enjoyed by watching a Hindi film.

Your Asia cruise can be a channel and opportunity to explore the cultures and land masses with their own unique spirit and expression. You can go on an Asia cruise to suit your own needs
whether it is Far East or the southern pacific. Every cruise has its mystique and its own story to unfold.

After you have chosen your cruise, you should expect elegance and no gimmicks. You can enjoy your vacation at your own pace as if you were still at home but better. If you like solitary
experiences then you can jog unmolested, swim a lap in warm pools or read a great book. You should, however, take part in some of the free activities. Join the exercise classes, get a soothing massage, and enjoy a relaxing sauna.

Some cruises offer aerial sightseeing, white water rafting, and hikes amongst other things. You can find spas, health clubs and even wedding chapels on your cruise ship.Children have special play areas or centers with lots of fun and entertainment. The cruise agency often invite at least one guest speaker to share their experiences about the region you are traveling through giving you funny and sometimes curious insights. Most of the cruise staff provides excellent service and all guests get first class attention.

The dedicated staff looks after you very well and is there at your beckoned call. You can find the vital information you need from the staff and other places on board about where to find souvenirs, to shop for local handicrafts, or nice restaurants that are sure to delight and amaze you.

Asian cruises have exotic entertainment billings that showcase authentic entertainment and special theme events, hilarious comedies, and regional musicals. The exquisite dance perrformances will most assuredly leave you spell bound.

Spellbound and mesmerized will be the mood for you when your cruise journey ends. Surely, you and the ones you love will benefit in more ways than one from a trip of this magnitude.

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