Channel Management Solutions to Challenges

In the IT industry, software publishing enterprises are the ideal market in need of channel services to boost sales revenues. Channel management solutions are necessary to facilitate the relationship between the software vendor and the channel partners. Channel managers are tasked with developing the partnership and streamlining the sales process by channels.

In channel management these tasks are essential:

• Handling relationships – There are generally three parties involved in channel sales: the vendor, reseller or partner and the customer. The margins, credit limits, product price list, terms, etc, must be set. Proper pricing is crucial. It must not be set too high or too low and neither should the margins that affect the final price consumers pay for. Aside from pricing issue, the products have to match the resellers. High value products for example need to be assigned to VARs or Value Added Resellers who have previous experience in selling these kinds of products.

Conflict management comes into play especially between partners. One of the most prevalent challengers in channel sales is too much competition. Sometimes even the vendor would pull the rug out from under a partner when it sees an opportunity to reap the profits for themselves. Stealing leads are frowned upon but not unheard of in the industry.

• Product management and order approval – When leads push through, then the vendor must have the capacity to deliver the product to the end users. Included in this task is the delivery of license key since the product is software applications. In international markets, like Asia or Europe, the prices on the software may differ to reflect the market. It is imperative that resellers be recruited from countries where the product is being sold because they would be more efficient in selling the product since they know the language and has presumably built their reputation locally.

• Payments processing – There must be standard operating procedure for generating invoices and handling payments. One of the biggest hurdles in channel sales is on time payments from customers. It is important to reconcile the accounts or else it is a loss for both the vendor and the partner.

• Report Generation – These are unavoidable tedious paper work for channel managers that consume valuable time. They are required however, so companies can gain valuable insight to how they are progressing as far as channel sales goes.

A Partner Relationship Management or PRM tool can provide solutions and help in with these tasks of channel management. PRM offer features that would make the job of channel management a lot easier:

• Set partner levels or tiers – Vendors with hundreds of different channel partners would be at a loss on how they can differentiate the low-performing resellers from the high-performing resellers. With a fully automated system, resellers’ performance are transparent and based on the information, resellers can be awarded silver, gold or platinum status.

• Training, support and marketing materials – With a comprehensive PRM channel management solution, partners will have a valuable resource for product information, and marketing materials to use in generating sales.

• Automated reports – Manual tallying of sales is eliminated because the report is automatically generated. Channel managers and resellers will be allowed to focus on a more important task which is selling.

• Channel management conflicts are averted because with features like lead registration, partners will avoid competition with each other for the same business.

How Have These Famous Health Channels Crafted Their Health Logo Designs?

Branding is important for TV channels. Their logo designs reflect the true essence of their business.

Let’s have a look how these famous TV channels have designed their health logo designs:

1. Food network:
This TV channel airs shows about food, cooking and healthy life style. It was launched in 1993 and is owned by Scripps Network and Tribune. During this time, their brand mark has seen quite a few alterations. Their initial emblem as crafted with green colored italic fonts with a circle behind the business name. This design was used from 1996 till 2002. Their current trademark is much more attractive and energetic. It consists of a red colored circle with the channel name inscribed in it. The text in the circle is white colored with italic effects that makes it imaginative and sophisticated. Overall, the design is chic and elegant.

2. BBC – Lifestyle:
This channel was first launched in 2007 in Singapore and is owned by BBC Worldwide. Although it replaced BBC Food, it still caters to the same audience and the programs aired here are related to food and fitness. Their monogram consists of the traditional BBC mark in black and white colors with the word ‘lifestyle’ crafted in thick and straight fonts under it. The text is created with fonts that are easily readable and slightly curvy that makes them sophisticated and comfortable. The use of black and white colors for the emblem makes it ageless and chic. The white background makes it clean and compact.

3. Care world:
This is Asia’s only satellite channel dedicated towards physical condition and wellness. Compared to other monograms, it is quite colorful and attractive. It consists of the business name written in straight and thick fonts over a blue background. There is an image of a square with four colors; green, red, blue and yellow that adds colors to the entire image. The entire image is encased in a rectangular shape that encourages trust and dependability amongst the viewers.

4. Discovery Fit & Health
Discovery Fit & Health channel is owned by Discovery Communications. This channel is a merger of Discovery Health Channel and FitTv. It was launched in 2011. Their cardinal health logo is written in white colored text on a bright orange background. The channel name is enclosed in a square shape with text of different sizes. Although this is a daughter channel of Discovery, there is hardly any resemblance to the parent channel. This emblem is a little funky and informal. The use of orange color makes it energetic and lively. Overall, this emblem is a perfect design to represent good physical condition and fitness.

In a nutshell, this shows that these monograms were crafted to reflect the true essence of the business.

Cruising Asia is a True Delight

A cruise is a voyage of discovery, an experience of cultural extravaganza of various civilizations. Cruising can reveal the biggest continents with the lengthiest coastlines and the highest mountains of the world.

To explore the true majesty of our world and its magnificent past, to experience the agnanimity of its religions and its peoples, embark on a cruise [http://www.acruisetrip.com]. You will never ever forget the experience.

Of all the cruises that I have been on, I liked the Asia cruise because it takes you to Singapore and Hong Kong. It was definitely worth a look. The temples in Thailand , the temples of India, or the peaceful eyes of Buddha, redefine spiritual faith of the believers and non-believers. Native women display graceful dance forms of India , the Japanese tea ceremony and the Chinese theatre. All of these wonders have enormous cultural significance that are and integral part of the region’s tradition. It is a pleasure to be a spectator of such enormous cultural and traditional environment intermingles with every walk of life, so alike to each other yet so very regional in its own right.

The Asia cruise takes the traveler along the Malaysian, Vietnamese and the Thai seas. Splurge on pretty gifts from the fabulous shopping arcades of Singapore and Hong Kong . Take time to spoil yourself in Dubai. Be a part of a once in a lifetime shopping experience with discounts and promotional offers like you have never seen. Come to Bollywood, know what family entertainmentcan be found and enjoyed by watching a Hindi film.

Your Asia cruise can be a channel and opportunity to explore the cultures and land masses with their own unique spirit and expression. You can go on an Asia cruise to suit your own needs
whether it is Far East or the southern pacific. Every cruise has its mystique and its own story to unfold.

After you have chosen your cruise, you should expect elegance and no gimmicks. You can enjoy your vacation at your own pace as if you were still at home but better. If you like solitary
experiences then you can jog unmolested, swim a lap in warm pools or read a great book. You should, however, take part in some of the free activities. Join the exercise classes, get a soothing massage, and enjoy a relaxing sauna.

Some cruises offer aerial sightseeing, white water rafting, and hikes amongst other things. You can find spas, health clubs and even wedding chapels on your cruise ship.Children have special play areas or centers with lots of fun and entertainment. The cruise agency often invite at least one guest speaker to share their experiences about the region you are traveling through giving you funny and sometimes curious insights. Most of the cruise staff provides excellent service and all guests get first class attention.

The dedicated staff looks after you very well and is there at your beckoned call. You can find the vital information you need from the staff and other places on board about where to find souvenirs, to shop for local handicrafts, or nice restaurants that are sure to delight and amaze you.

Asian cruises have exotic entertainment billings that showcase authentic entertainment and special theme events, hilarious comedies, and regional musicals. The exquisite dance perrformances will most assuredly leave you spell bound.

Spellbound and mesmerized will be the mood for you when your cruise journey ends. Surely, you and the ones you love will benefit in more ways than one from a trip of this magnitude.

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