Hallyu – An Effective Method for Marketing and Advertising in Asia

In 2012, A Korean song called “Gangnam Style” went viral on YouTube with more than a billion viewers at the time. People in western countries including America started to pay attention to South Korean Music. However, for young people in South and Southeast Asian countries, KPOP or Korean Pop Music was not something new to them. As a matter of fact, KPOP has dominated in many Asian countries since the early 21st century.

KPOP, together with Korean TV dramas and movies, is referred to as Hallyu or Korean Cultural Wave in Asia. The popularity of Korean TV dramas, Korean pop music, and their associated celebrities has made a strong influence on the Asian consumer culture. When travelling to China, Thailand, or Vietnam, it is very common to catch a high school student decorating her backpack with pictures of a well-known Korean pop star.

Especially, Korean TV dramas are very popular not only among teenagers but also among adults in Asian countries. When a popular Korean drama is aired in an Asian country, people tend to buy any products that are used by their favorite characters in the drama. The Korean products, from electronic products to food, therefore quickly become popular in many Asian countries. Understanding the big impact of Hallyu in Asia, many Korean companies has collaborated with Korean leading entertainment companies such as SM and YG in order to use the famous celebrities from these companies to endorse their products. Hallyu or Korean Cultural Wave therefore has become an effective method for marketing and advertising not only for Korean companies but also for any international corporation that plans to enter the South and Southeast Asian markets.

The reason KPOP has become so popular in Asia is that it features Korean idols that are good-looking and have independent personalities. Korean pop stars are also the symbols of beauty and fashion for their young Asian fans to follow. The Korean stars are extremely good at communicating with their fans in order to be close to them through social media. They like to reveal their normal lives to their fans to show how they live and what they eat, wear, or use in daily days. International companies can use their “fan services” as a tool to promote their products. For instance, a fashion company can contract with a KPOP star to wear their clothes either on stage or in daily activities. Food companies can also take advantage of this “fan service” as well. For example, a fast-food restaurant company can contract with a South Korean channel to have their restaurants appear on its up coming TV drama. If the drama turns out to be a hit when it airs, then the promotion campaign will be successful not only in Korea but also in many other Asian countries.

The Korean Wave has become a global idea for marketing and promoting in Asia. However, when using the image of a well-known Korean star to promote and advertise in another Asian country, companies must necessarily make changes in the campaigns in order to better fit the traditions and cultures of a specific country like China or Malaysia. The reason is that different countries have different cultures and traditions, and the promotions need to be adjusted into these traditions and cultures no matter how famous the Korean Cultural Wave is. One more thing to be noticed, the price for hiring a famous Korean celebrity is of course very high. Companies need to plan carefully before launching a marketing campaign with a well-known Korean star. Up to now, the use of Korean stars for promotion is most effective in prosperous countries like China and Japan. For less developed countries like the Philippines or Vietnam, the payoff may not turn out to be very well even though the Korean Cultural Wave is also very popular in these countries.

Dish Network International Channels – Dish Network in Your Language

If you live in the United States and are looking for television programming in your native language, Dish Network International may be the perfect solution. Over 28 different languages and various programming packages make Dish Network the number one choice for international viewing.

Here’s just some of the Dish Network International Programming Packages:

The Ukrainian Package: This package offers Inter+ which delivers movies, sports, music, and children’s programming in both Ukrainian and Russian languages.

For native Russian speaking individuals, the Russian Mega Pack is a perfect solution. It provides an array of Russian-language programming including the most recent news coverage, documentaries, children’s programming, movies, and talk shows.

Dish Latino – Follow the link below for more information

Italian Language: PANORAMA ITALIANO. Included in this package: RAITALIA, Euro News, Video Italia, RAITALIA Radio, RAI News, and much more. Some examples of what you can receive through these channels are: Travel shows, sports such as live soccer, music, mini-series, entertainment programs, cuisines, fashion shows, religious programs and concerts, and more. You also get free installation and DVR Upgrade.

Greek Language: Dish offers up Greek Elite Pack. This package contains ERT World, ERA Sport, ERA-5, and NET 105.8. You’ll be receiving a wide variety of sports, movies, entertainment shows, children’s programming and more. You also get Free installation and a DVR upgrade.

Chinese: The Chinese Super Pack offers multiple channels through ETTV and are all broadcast in the Chinese language.

French: 3A TELESUD. This French language channel is intended for viewers of African and West Indies descent. You’ll receive 24 hours of documentaries, news, magazines, live concerts, music videos, and more.

Japanese: TV JAPAN offers up news, documentaries, movies, sports, children’s programming and many more NHK programs.

Arabic – The Arabic Elite Super Pack and Arabic Elite Pack delivers movies, sports, dramas, 24 hour live news coverage, Egyptian Soccer League, documentaries.

German: DEUSTCHE WELLE (DW-TV). This is a German and English language channel direct from Germany. This channel provides news, sports, business, arts, politics, and many entertaining shows.

Armenian – The 24 hour Armenia TV Channel delivers movies, historical and cultural programming, news, talk shows, children’s programming, Armenian Football League and other sports programming, and much more.

Filipino – ABC, NBN, Philippine Multimedia Systems Inc. (PMSI), CCI Asia Group, Viva Entertainment – The Mabuhay Channel delivers a variety of programs such as movies, documentaries, sports, travel shows, news, music, and much more.

These packages are only a small example of the Dish Network International Programming offered by Dish Network.

No Competitor Against Singapore Airlines in Southeast Asia

Singapore Airlines runs its office from its primary hub at Changi Airport in Singapore. Being the one of the biggest airlines, Singapore airlines mainly operates in the regions of Southeast Asia having connections with the routes of the region performed by the subsidiary “SilkAir”. Airlines extends the many flights to international destinations compared to other airlines of Southeast Asia. The Airline has the membership of network airlines of Star Alliance and has the code sharing agreement with Virgin Atlantic Airways, Malaysian Airlines and SilkAir. Singapore Airline was the initial airline to run the A380 type of aircraft running the aircraft between Singapore and Sydney. The Singapore Airlines at present operates A380 aircraft to the destinations that include London and Tokyo and it has plan to increase the number of flights for London twice daily from the month of September. The Airlines runs its main popular routes from Australia which include services to the Europe via Asia for the passengers having International flight tickets.

The Singapore Airlines has three types of classes for its different flights which are Economy class, Raffles class and First class. During the flight of the Airlines, entertainment facilities for the passengers named KrisWorld having personal televisions are being arranged. In this personal televisions Nintendo games, TV shows, movie channels and music stations can be viewed. Business class and first class passengers holding International flight tickets can avail the lounges of SilverKris, while moving towards destinations like Manila, Singapore, Sydney and Osaka. Partner lounges may be available while moving for other destinations of selected nature. SkySuite seats extends the facilities for comfortable seat in the lounge for lying back in a spacious cot and ensuring for the passenger to get a homely feeling after arriving at the destination.

SpaceBed ensures type of seats where a passenger having International flight tickets may rest in position lying on his back in a special type of chair and for maintaining one’s privacy one divider with adjustable screen. For passengers of business class there is the facility of priority checking in. Seats for economy class have the facility of winged headrests and footrests for allowing passengers to become comfortable. Cuisine of world class is catered together with complimentary type of beverages. Magazines and newspapers are also made available for the passengers. The Airlines arranges flying programme frequently which contains three types of membership from different type of institutions.