Dish Network International Channels – Dish Network in Your Language

If you live in the United States and are looking for television programming in your native language, Dish Network International may be the perfect solution. Over 28 different languages and various programming packages make Dish Network the number one choice for international viewing.

Here’s just some of the Dish Network International Programming Packages:

The Ukrainian Package: This package offers Inter+ which delivers movies, sports, music, and children’s programming in both Ukrainian and Russian languages.

For native Russian speaking individuals, the Russian Mega Pack is a perfect solution. It provides an array of Russian-language programming including the most recent news coverage, documentaries, children’s programming, movies, and talk shows.

Dish Latino – Follow the link below for more information

Italian Language: PANORAMA ITALIANO. Included in this package: RAITALIA, Euro News, Video Italia, RAITALIA Radio, RAI News, and much more. Some examples of what you can receive through these channels are: Travel shows, sports such as live soccer, music, mini-series, entertainment programs, cuisines, fashion shows, religious programs and concerts, and more. You also get free installation and DVR Upgrade.

Greek Language: Dish offers up Greek Elite Pack. This package contains ERT World, ERA Sport, ERA-5, and NET 105.8. You’ll be receiving a wide variety of sports, movies, entertainment shows, children’s programming and more. You also get Free installation and a DVR upgrade.

Chinese: The Chinese Super Pack offers multiple channels through ETTV and are all broadcast in the Chinese language.

French: 3A TELESUD. This French language channel is intended for viewers of African and West Indies descent. You’ll receive 24 hours of documentaries, news, magazines, live concerts, music videos, and more.

Japanese: TV JAPAN offers up news, documentaries, movies, sports, children’s programming and many more NHK programs.

Arabic – The Arabic Elite Super Pack and Arabic Elite Pack delivers movies, sports, dramas, 24 hour live news coverage, Egyptian Soccer League, documentaries.

German: DEUSTCHE WELLE (DW-TV). This is a German and English language channel direct from Germany. This channel provides news, sports, business, arts, politics, and many entertaining shows.

Armenian – The 24 hour Armenia TV Channel delivers movies, historical and cultural programming, news, talk shows, children’s programming, Armenian Football League and other sports programming, and much more.

Filipino – ABC, NBN, Philippine Multimedia Systems Inc. (PMSI), CCI Asia Group, Viva Entertainment – The Mabuhay Channel delivers a variety of programs such as movies, documentaries, sports, travel shows, news, music, and much more.

These packages are only a small example of the Dish Network International Programming offered by Dish Network.

Latin America Distribution Channel for Newbies

When I am at an event with colleagues that are not yet doing business in Latin America, I am often asked the same questions. This leads me to believe that these are the topics that most people interested in the Latin American channel would like to learn about. So I thought it would make an interesting article to answer these questions here for those that are new to our channel in this region of the world.

How big is the market?

Latin America is comprised of over 20 countries, which is home to approximately 550 million people. Because their buying power is not as high as it is in the USA or more developed countries, they are much more price sensitive. A rule of thumb to use from a manufacturer’s perspective is the 5% rule. The 5% rule is that sales of your product line will be approximately 5% of your revenue in the USA. Obviously this is not set in stone and some companies reach 10% and higher, however it is a quick barometer of what to expect in the region.

As for specific markets, here they are in descending order: Brazil, Mexico, Argentina, Colombia, Venezuela and Chile. These top six countries represent 80% – 85% of the total Latin American market, depending on who’s numbers you want to believe, with Brazil being the largest and representing approximately 45% of the entire Latin American market. All the other countries not in the top six will make up the remaining 15% – 20% of the total market.

Is there a technology gap?

Back in the late 80’s and early 90’s, there was somewhat of a technology lag in Latin America. While more mature markets in that time-frame were selling IBM ATs, Latin America was still buying IBM XTs (I realize I’m dating myself here but it helps make my point). This was due to a lag or gap in technology where the Latin America market just wasn’t aware of the newer technologies available. However, since the mid to late 90’s, Latin America is up to speed on the latest and greatest product offerings coming from the Americas, Europe and Asia. However, today in some countries we have a financial gap, and not a technological gap. Why a financial gap? It comes down to buying power. For example, if you have a bank branch manager that makes $12k per year and needs to order 500 LCD monitors for his branch, they will go with the smaller size LCD because of the difference in price. A US$20 difference per monitor on a 500 unit deal is almost equivalent to his salary for one year. In the USA and other mature markets, when the difference for an LCD monitor is US$20, most consumers go with the newer, larger models because US$20 doesn’t represent a significant amount of money.

Does this mean you will sell only older technology in this region? The answer is definitely not. The channel in Latin America is well-versed on the new technologies and the example above applies to certain countries that offer opportunities to move some product in your warehouse. However, by no means underestimate or treat customers in Latin America as technologically inferior as this is a sure fire way to get them to buy your competitor’s products.

Do customers expect credit terms?

The direct answer is YES. There are many large, well-established companies in the market and they do expect payment terms. Most will ask for 60 day terms using the reasoning that it takes much longer for the product to reach them, however the grand majority have net 30 day payment terms. Smaller companies may opt to pay cash, but you will still get some resistance to do business with you. Most suppliers pay for credit insurance to hedge their receivables from any large defaults on payment. There are also organizations that allow you to share credit information with others in the channel such as the NACM ( National Association of Credit Management ), which keeps close tabs on common customers and have a warning system should a customer fall behind on his payments with another NACM member.

Many suppliers entering the market usually start with cash terms and then offer small lines as the business grows with their partners and they feel more comfortable working with them.

Is it safe to travel to Latin America?

Traveling to Latin America is like traveling anywhere else in the world. If you are in a large city, whether it’s New York, Tokyo or Mumbai, there is going to be crime. So it pays to play it safe and not be alone wondering out in the streets or stand out too much from the crowd. Sporting expensive electronics, watches, handbags and jewelry is probably not a good idea. In some cities like Mexico City, taking a cab off the street is not recommended either. Either have a customer drive you, use a cab from the hotel, or have someone call a cab for you and they will ask for you by name when the designated cab gets there. After 20 plus years of travelling into the region, I have never had an incident thus far. Now I’ll probably get ripped off on my next trip for having written this last line!

Well, I hope these questions are questions you would have asked. I realize the answers are rather short and to the point, without too much explanation or room for grey areas, but for time’s sake, we have to keep it this way. Obviously these topics can be really delved into, but we’ll leave that for some other time.

Feel free to contact me with any specific questions or comments.

How Have These Famous Health Channels Crafted Their Health Logo Designs?

Branding is important for TV channels. Their logo designs reflect the true essence of their business.

Let’s have a look how these famous TV channels have designed their health logo designs:

1. Food network:
This TV channel airs shows about food, cooking and healthy life style. It was launched in 1993 and is owned by Scripps Network and Tribune. During this time, their brand mark has seen quite a few alterations. Their initial emblem as crafted with green colored italic fonts with a circle behind the business name. This design was used from 1996 till 2002. Their current trademark is much more attractive and energetic. It consists of a red colored circle with the channel name inscribed in it. The text in the circle is white colored with italic effects that makes it imaginative and sophisticated. Overall, the design is chic and elegant.

2. BBC – Lifestyle:
This channel was first launched in 2007 in Singapore and is owned by BBC Worldwide. Although it replaced BBC Food, it still caters to the same audience and the programs aired here are related to food and fitness. Their monogram consists of the traditional BBC mark in black and white colors with the word ‘lifestyle’ crafted in thick and straight fonts under it. The text is created with fonts that are easily readable and slightly curvy that makes them sophisticated and comfortable. The use of black and white colors for the emblem makes it ageless and chic. The white background makes it clean and compact.

3. Care world:
This is Asia’s only satellite channel dedicated towards physical condition and wellness. Compared to other monograms, it is quite colorful and attractive. It consists of the business name written in straight and thick fonts over a blue background. There is an image of a square with four colors; green, red, blue and yellow that adds colors to the entire image. The entire image is encased in a rectangular shape that encourages trust and dependability amongst the viewers.

4. Discovery Fit & Health
Discovery Fit & Health channel is owned by Discovery Communications. This channel is a merger of Discovery Health Channel and FitTv. It was launched in 2011. Their cardinal health logo is written in white colored text on a bright orange background. The channel name is enclosed in a square shape with text of different sizes. Although this is a daughter channel of Discovery, there is hardly any resemblance to the parent channel. This emblem is a little funky and informal. The use of orange color makes it energetic and lively. Overall, this emblem is a perfect design to represent good physical condition and fitness.

In a nutshell, this shows that these monograms were crafted to reflect the true essence of the business.